Which Pitch Do You Prefer?

An inside look at publishing and the task of writing about your writing.

As I said to someone a couple days ago, writing a book is only a portion of being an author. There is a plethora of other work and writing to be done about the book. So if you have a book in you, here’s an inside look at writing about the writing…

I was asked for a short summary to pitch to radio and podcast hosts about my children’s book, Beega Gets a Do-Over. This is a teaser someone would send, hoping the person then requests the longer, more formal press release written by the publisher.

If you were the host of a show reading lots of pitches (and if you are, hi! call me!), which paragraph would intrigue you?

(FYI - Mom, these have not been grammatically edited. Thank you all for withholding judgement as I move quickly and break the brains of those looking for a misplaced comma or grammatical error. It’s the rebel dyslexic in me.)

1. Father/Daughter Focused Pitch

Would it be your dream to work with your parents? Or would that be your actual nightmare? New York Times bestselling author and relationship expert, Dr. Emerson Eggerichs has teamed up with his daughter Joy Eggerichs Reed to bring laughter and levity to some of the communication principles they believe can change the world.

In their debut book, Beega Gets a Do-Over children will be empowered to make eye-contact, read non-verbals and assume the best about one another. Professionals call this SEL (social emotional learning) but Joy and Emerson just call it, learning to be human.

This is a children’s book that adults desperately need, says Eggerichs.

Which Eggerichs said that, you ask? You’ll have to chat with this father-daughter duo to find out!

2. Communications/Tech Focused Pitch

We are told to be kind, but for someone who is shy, that can easily turn into never speaking up.

We are told to be truthful, but for a know-it-all, that can easily turn into unnecessary, tactless comments.

Screens and tech are making communication quicker but less effective for those of us wanting to retain or develop our social and emotional skills with other humans. New York Times bestselling author, Dr. Emerson Eggerichs has teamed up with his daughter Joy Eggerichs Reed to write Beega Gets a Do-Over. A laugh-out-loud children’s book that starts to familiarize kids (and adults) with powerful tools all the while having a blast with the Gigglies characters in the Land of Nuf. A land that was created at bedtime by Emerson in the 1980’s as he was trying to get Joy to stop talking and go to bed. Now, at age 44, Joy can’t stop talking about the Land of Nuf and she and Emerson want to talk with YOU!

3. Kid Focused Pitch

If life is caught, not taught, how are kids learning social and communication skills from the adults in their lives? If a majority of their communication with others is through a screen, how often are kids getting exposure to adults having healthy face-to-face interactions? How often are people making eye-contact with children and helping them develop the skills to read social and emotional cues.

If this seems like the foundation to a very boring children’s book, it’s not!

Kids may not even realize the principles they are learning in Beega Gets a Do-Over as they are entertained by the silly Gigglies in the Land of Nuf. A land that was created at bedtime by relationship expert and New York Times bestselling author, Dr. Emerson Eggerichs in the 1980’s as he was trying to put his daughter Joy to bed. Now, at age 44 and his co-author, Joy Eggerichs Reed and her father Emerson want to talk with you about all things communication, kid’s books, and working together as a father-daughter duo.

4. Classic Pitch

From New York Times bestselling relationship and communications expert Dr. Emerson Eggerichs and his daughter, Joy Eggerichs Reed, comes the whimsical and laugh-out-loud tale Beega Gets a Do-Over. Through this playful story, kids learn critical communication and social-emotional skills, such as learning when to speak up, thinking before you speak, and the guiding questions of “Is it kind, is it true, is it necessary, is it clear?” that lead to effective communication. In the wake of the loneliness epidemic facing kids even at young ages, and technology overtaking face-to-face interactions, Joy and Emerson can help parents learn how to teach their children these important communication skills, and strengthen relationships within and outside the home. As a father-daughter author duo, they can also share how they’ve fostered their own relationship throughout their lives and tips for maintaining positive relationships between parents and adult children.

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Which # makes you wanna talk with me and my pops about this book?

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Come laugh with me this summer!